Licenciatura en Marketing

What you will study

All module information is for 2023 entry and is subject to change.

First Year

• Finance and Accounting for Managers
• Foundations of Marketing
• Fundamentals of Artificial Intelligence and Data Analytics
• People Work and Organisations / Work in Context
• Principles of Responsible Management and Practice
• Principles and Practice of International Business

Second Year

Core

• Consumer Behaviour and Digital Insights
• Entrepreneurship and Employability
• Marketing Management and Strategy in a Digital World
• Digital and Social Media Marketing
• Integrated Marketing Communications

Options

• Entrepreneurship, Creativity and Innovation
• Business Law and Ethics
• Consultancy Skills and Practice
• Climate, Crisis and You
• Strategic Management
• University Semester 2 Elective

Final Year

Core

• Final Year Business Project
• Product and Corporate Brand Management
• Digital Campaign Planning and Content Management
• Interactive Services Marketing

Options

• Business Ethics and Social Responsibility
• Cross-Cultural Management
• Innovation in Logistics and Supply Chain Management
• Multinationals in Emerging Economies
• University Semester 2 Elective

Learning and assessment

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in the assessment of your work.

Career prospects

Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.

Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes, there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

Career Booster

During your time studying at the Faculty of Management, Law and Social Sciences you will have the opportunity to take part in our distinctive career booster programme throughout your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme offers you the opportunity to gain certificates in:

• The European Computer Driving License (ECDL) - the benchmark for digital literacy
• Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills
• Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager
• Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.

In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.

Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your professional development.